1. Picturesque.
After 20 years of seeing the light Zerilli Studio knows photography. And maybe more specifically: jewelry and watch photography. There is no way to fake it. You either understand the complicated and volatile nature of shooting jewelry or you don't. And we've dedicated our life to jewelry photography…and it shows.

2. Only Photograph it once.
Shoot it, approve it, save it, and be done with it. We shoot it, scan it, and apply our special image enhancing techniques. Then, create a completely ubiquitous, interactive on-line database complete with print and web-optimized images. All at your fingertips 24/7, password secure, and rights-unlimited.

3. The sweet spot.
All your digital image assets including your logos and ads are in one safe place. Secure, like a bank vault but easily accessible by anybody you choose. From any computer and from anywhere in the world—password secure, so only you choose who has access.

4. Burning CDs, burning time, burning money.
It is a ponderous endeavor to have to burn and catalog a CD for every client. Express-mail it and hope it actually gets there by the so-called 10:00 a.m. drop. With the Pick & Drop System™ you can e-mail the shot(s) right from our "image viewer" tool in your online database. Use the "lightbox" to gather multiple shots and e-mail them all at once. You can even give trusted clients and colleagues a limited-use password and they can download right to their desktop. Store all your logos, ads and entire projects here, too. Too easy.

5. Find it and use it, fast.
The powerful Image Viewer and FTP log-in features allow you to 'pick' your pieces and 'drop' them into your medium. Whether it's an e-mail, ads, brochures, catalogs or for your website all file formats are equal in beauty and optimized for virtually any use. There are four different file formats for ease of use. Small or large you're in total control. There’s also the special 'lightbox' feature that allows you to temporarily remove and store any number of shots at bay—for special projects or just your favorites.

6. Sell them all.
Sales staff can work safer and smarter by bringing a laptop to customers rather than transporting several thousand dollars worth of valuable merchandise. They can leave the artwork on disk, e-mail it or simply print it out. Sell out-of-stock and one-of-kind pieces even if they're not on hand.
And soon, We'll be offering image viewer software for the new generation cell phones and PDAs. Imagine selling jewelry with nothing more than a cell phone or PDA.

7. Use your digital camera for vacation pictures
There's no need to spend precious time and money shooting digital pictures of your inventory. Trying to figure out why your pictures don't come out like Zerilli's even after you went and bought Circuit City's top digital camera. Download the shots from our database. Or better yet, just use our database as your own… After all, it is. With the money you'll have saved by only shooting your merchandise once with us, you can now take that well deserved vacation.
Viva, Las Vegas!

8. Did we mention that it’s free?
To try to implement a similar system will cost you thousands upon thousands of dollars—not to mention years of testing and experimentation. We’ve done all the legwork for you, now you only have to reap the benefits of all our labor. And at no additional cost either. All you need to think about is what printer or web developer you want to use. We could handle that too... we do aim to please.

9. Don't be the last in line
Although the Pick and Drop System™ has gone from a good idea to a freight train, that doesn't mean that you're too late. When the first company switched to Windows 98, so did everyone. And from that we've all learned that it's just plain smart utilize new technology for profit. This is the first of its kind, in much the same way.

10. Get a raise!
Being simply loved and adored by your colleagues would make for better workdays, right?
But having the big boss and your clients shower you with money and praise for being a genius is something all together better. Taking the initiative, being pro-active, thinking outside of the box, whatever the cliché: you'll be the one to just do it.